Honed Group

Our companies build world class digital products.

What's our approach?

Each company in Honed Group leverages the technologies and skills of the others within the group for mutual benefit, while maintaining their independence to focus, pivot, partner and capitalise separately as needed.

Founder CEO's

Each company is run by a founder/CEO until, at a minimum, the company is in-market and generating significant revenues.

Validation First

Honed Group finances each of our companies through customer development & validation, and only look to external investment once we're satisfied there's a clear path forward.

Meaningful Products

We concentrate on products that solve genuine problems for people who know they have a problem and are willing to pay for a solution.

Who are our companies?


Honed Platforms

Tools for Distributed Teams.

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Honed Real Estate

Next-generation real estate technology.

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Honed Digital

Digital strategy & execution.

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Who is our Executive Team?

Over half a billion people served.

Luke Watson

Luke Watson

Serial Entrepreneur & Product-Marketing Expert. 
Founding Team of 3 Acquisitions, 
Advisor to 1 IPO & 1 Acquisition
4 years in Silicon Valley, Founder Institute Mentor.

Jon Tyson

Jon Tyson

Software Architect & Full-Stack Engineer.
CTO, Spreets (Acquired, $40M). 
CTO, Pollenizer. Head of Engineering, Kazaa
. Interim-CTO for 100+ Startups

How can you contact us?

We're always on the lookout for partnership opportunities & smart, driven people to connect with.


+61 (2) 8003 3494

Drop us a note, whether you're interested to learn more about Honed Group or any of our companies, we'd be happy to hear from you.