An underperforming rental is two problems under one roof: an asset that is mispriced, and a home that is undersold.

Most rental upgrade companies are good at one half of that. Honed was built for both.

Why we built Honed

Honed Group started with a pattern Emily kept seeing: genuinely good homes, in genuinely good locations, quietly earning far less than they should. Nothing was wrong with them. They were simply missing both halves of what they needed, the eye of a designer and the discipline of an investor, in the same hands. She built Honed to bring them together.

Emily Collins
Founder

Emily spent her career investing in and developing real estate for some of the largest institutional platforms in the country. Most recently an investment leader at Hackman Capital Partners, and earlier with J.P. Morgan’s real estate group, she has overseen more than $1.5 billion in real estate across studio and media campuses, industrial, and creative office. She brings that same investor’s discipline to a single home: what it earns today, what it could earn, and exactly which improvements get you there.

But the numbers were only ever half of it. Design has been a lifelong passion, from leading the renovation of her own home to the many she has reimagined for friends and family. It is the part of the work she loves most, and the reason every Honed home gets the same care she would give her own.

Portrait of Emily Collins outdoors among hydrangeas

See what your property could do

Tell us your listing and we will show you exactly what it is leaving on the table. No cost. No obligation.

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